MLPD Click It or Ticket 2015

posted May 18, 2015, 5:31 PM by John McGinnis   [ updated May 18, 2015, 5:31 PM ]



The May 2015 Click It or Ticket Mobilization will play a critical role in the effort to keep people safe on our nation’s roads and highways. From May 18 - May 31, 2015 the Medford Lakes Police Department and law enforcement agencies in New Jersey and nationwide will conduct Click It or Ticket campaigns that incorporate zero-tolerance enforcement of safety belt laws with paid advertising and the support of government agencies, local coalitions and school officials to increase safety belt use and defend against one of the greatest threats to us all - serious injury or death in traffic crashes. 

Click It or Ticket is a high-publicity law enforcement effort that gives people more of a reason to buckle up - the increased threat of a traffic ticket. Most people buckle up for safety. But for some people, it is the threat of the ticket that spurs them to put on a safety belt. In Click It or Ticket programs, law enforcement agencies are asked to mobilize to focus on safety belt violations and publicize the stepped-up effort through news media and advertising. It is the two-pronged approach that makes these campaigns powerful: Not only are tickets issued to unbelted motorists, but the surrounding publicity ensures that people know they are more likely to get a ticket. 

Click It or Ticket campaigns and similar efforts have increased safety belt use in cities, states and even in an entire region of the country.  During the 2014 "Click it or Ticket" campaign, 374 police agencies participated in the two-week initiative.  As a result of the effort, law enforcement officers issued 26,635 seat belt citations, 4, 363 speeding summonses and made 944 drunk driving arrests.